Local First: Stories from Arizona’s Small Business Community

Meet Ashley La Russa, La Roux Events & Blax Friday

March 29, 2021

Ashley La Russa has been planning events for years in Tucson, Arizona. And as a Black Woman-Owned business, her call to provide a voice for others has developed into an inspiring venture. Blax Friday was launched in the summer of 2020 as the only directory of Black-owned businesses in Arizona and quickly grew to nearly 700 businesses across the state. Get introduced to Ashley's passion for courageous conversations, uplifting voices that have been suppressed, and bringing the community together to learn, grow and inspire each other.

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